🚧 Upcoming Studies — The OMGWTF Research Pipeline

Because the world keeps giving us new disasters to analyse.

Every week, someone sends us a question that makes us stop, blink twice, and say:
“Holy sh!t… that’s actually worth researching.”

So here it is — the official list of upcoming OMGWTF Research Division projects.
Some are based on real science.
Some are based on unhinged human behaviour we keep seeing online.
And if a study doesn’t exist yet?

We’ll bloody make one.

💥 1. The Conspiracy Mindset: Why Some People See Patterns in Pure Noise

A systematic review of:

• pattern-detection hyperactivity

• agency attribution bias

• distrust-as-identity

• conspiracy as community

• online echo chambers

• threat sensitivity + dopamine addiction

Barney-style blog:
“Why some people think everything is connected, except their thoughts.”

2. The Meme Reality Effect: Why People Create Memes — and Then Believe Them as Truth

A study on:

• identity fusion through humour

• emotional contagion

• the speed of visual misinformation

• “truthiness” & cognitive laziness

• why people trust memes more than experts

• how jokes mutate into beliefs

• group bonding through shared absurdity

Blog:
“Why a joke someone made at 3AM becomes the new national truth by lunchtime.”

🧠 3. The Confidence Illusion: Why People With No Expertise Think They’re Experts

(Dunning–Kruger explained in full OMGWTF clarity.)
Covers:

• metacognition failures

• illusion of explanatory depth

• self-certified online experts

• fake competence as a status signal

Blog:
“Why Chad thinks his YouTube binge makes him a neurosurgeon.”

😡 4. The Rage Reward Loop: Why Outrage Feels So Good

Psych + neuro deep dive into:

• anger as social bonding

• moral superiority as dopamine

• outrage as entertainment

• feedback loops that supercharge fury

Blog:
“Why everyone is addicted to being pissed off.”

📢 5. The Echo Chamber Machine: How the Internet Turns Reasonable People Into Fanatics

A review of:

• algorithmic radicalisation

• selective exposure

• moral signalling

• group polarisation

• reality distortion

Blog:
“Why the internet keeps turning discussions into cult meetings.”

⚖️6. The Scale Illusion: Why Communism, Socialism & Capitalism All Work — Until They Don’t

A brutally honest, non-ideological study of systems humans keep fighting about online.

A study on:

• why every economic system works at small scale but breaks at large scale

• Dunbar’s Number & the limits of human cooperation

• why everyone is a communist at home (“each to their value, each to their needs”)

• how socialism works beautifully in small groups… until you add strangers

• how capitalism thrives on incentives… until it eats itself

• why people argue economic theory like it's a religion

• the psychological need to believe “my system would work if everyone else wasn’t stupid”

Blog:
“Why every economic system works in theory, fails at scale, and why your family household is basically a tiny communist state.”

🧩 7. Working Memory: The Brain’s Terribly Overworked Sticky Note System

A study on:

• the limits of mental “RAM”

• why people can’t hold more than 3 things in their head

• cognitive overload in modern life

• working memory vs. attention span collapse

• why multitasking turns your brain into soup

Blog:
“Why your brain crashes harder than a 2008 Dell when you try to remember two things at once.”

👅 8. Articulation & Cognitive Precision: Why People Can’t Say What They Mean (or Mean What They Say)

A psychological + linguistic study on:

• verbal encoding failures

• cognitive fuzziness

• conceptual mapping errors

• emotional interference in speech

• articulation as a predictor of reasoning clarity

Blog:
“Why some people talk like their brain is buffering.”

💭 Got a topic for us?

Drop it below.
If a study exists, we’ll dig it up and translate it into OMGWTF-friendly human language.
If it doesn’t exist…

We’ll do the study ourselves.
Because somebody has to.